After starting your business, the next step for you was to advertise it and get more customers. Without wasting much time, you planned the design for each and every Google banner size. However, a moment of indecisiveness had washed over you: which file format is the best choice for animated web banners? There were several options to choose from which included MP4, AMP HTML, HTML5, and GIF. As you sat and thought about it, you felt your head about to explode. No need to fret! This guide should help you decide on a file format for your banners and after that you will be on your way to boost your ROI.
You have probably heard of an MP4 file, which is the most popular file format for video. With the combination of high quality, streaming compatibility, support from multiple platforms, and many more, there is no mystery to this popularity.
As I said before, MP4 files can be streamed online and played on a wide range of media players, showing versatility. The low loss compression means it is a high quality file format and you can store multiple MP4 files without having to worry so much over the amount of storage. Audio and video data can be contained as well. With copyrights in play, it can be tricky when editing or updating these files.
2. AMP HTML
“The last part is familiar but I have no idea what the first part means!” AMP refers to Google’s open-source project that stands for “Accelerated Mobile Pages” and is a move towards mobile-friendly web pages. A web page can have elements that result in slow performance of mobile, so with AMP, these elements are taken away to make it a fast and high performing one.
Who wants a slow performing ad? Not you, at least! AMP ads have high user engagement and great user experience thanks to the high speed and high security of them. Would you believe me if I say that they are six times faster than the regular ads out there? High security of AMP ads is the result of having to be validated. When they are validated, there are low to no malware in them which then allows your company to be seen as trustworthy. Keep in mind that action URLs, looping, etc. may not work with this file format.
HTML5 is supported by every browser you have ever known and every operating system you have ever seen. They can be played everywhere, do not need additional plugins, and can be easily updated. On top of its small file size, it can also be made responsive. Make sure that you make changes to the code whenever there is a change to the systems of Android, iOS, or Windows.
From cute cat moments to funny moments of TV shows, GIFs are constantly made by people all over the world. Out of all the file formats I listed here, GIFs are the easiest to create. They support 256 colors, so remember this as you use images in them. An image can contain more than 256 colors so it can turn out a little different than what you wished for. Since a GIF file is heavily animation based, it can catch the eyes of visitors, increasing CTR.
Like AMP HTML banners, they work very well on mobile devices and can be made interactive. Since GIFs are played frame by frame, the file size could get quite heavy.